Monday, February 15, 2016

Valentine's Day in Japan

February 14th is a globally popular day as St. Valentine's day for the sake of his death for lovers.

These days, many lovers gift something attractive to each other as the expression of their loves and some of them propose to marry them.

Japanese customs on the Valentine's day are formed in a several ways; 
(1) Girls give chocolate to boys whom they try to confess their love,
(2) Women give chocolate to men among their office, as a ritual.


(3) Boys have to give something back to girls on March 14th, in each case.

These customs have begun in 70s and it is said that chocolate companies promoted such events as girl's giving chocolate to boys, but I am not sure.
Akio Morita, former CEO of Sony Corporation, used to tell that he promoted those customs, so that Sony Plaza  could sell chocolate a lot, but no data shows this, either.

Whatever the reason is, it is exciting day that many boys are expecting to get chocolates.